Skip links
A priority for us

Privacy Policy

Data protection charter

In respect of the processing of personal data (hereinafter “the Data”) BetterBusiness complies with the GDPR and the Belgian privacy and data protection requirements, specifically the law of 30 July 2018 on the protection of physical persons with regard to the processing of personal data.

Data processed by BetterBusiness

BetterBusiness collects and processes the personal data provided by the Partner, namely: first name, last name, address, postal code and city, country and, if applicable, the company name.

Data processing record

The data collected is strictly limited to that necessary for the proper performance of the services provided by BetterBusiness and to produce anonymous statistics for the sole purpose of improving its services. BetterBusiness also keeps the Partner’s data to facilitate future orders.

Security measures

BetterBusiness has put suitable technical and organisational security measures in place to safeguard the security of the information and prevent it from being distorted, damaged or disclosed to unauthorised third parties. In accordance with Articles 24 and 28 of the GDPR, BetterBusiness works with a contracted IT partner who also complies with the GDPR:

Cookies and newsletters

When you visit the BetterBusiness website, cookies may be installed on your computer to facilitate your visit and optimise your browsing experience. BetterBusiness is keen to share with its partners the issues it cares about in terms of good governance. In accordance with the RGPD, BetterBusiness asks each Partner for their prior consent. The partner can withdraw their consent at any time.

See our cookies policy

Rights of the partner with regard to their personal data

The Partner has the following rights with respect to BetterBusiness’ processing of their personal data:

  • The Partner can consult their personal data free of charge, ask what use BetterBusiness makes of their data and ask to rectify, complete or delete their data.
  • The Partner has the right to object to the processing of their personal data on compelling and legitimate grounds.
  • The Partner has the right to object to the use of their data for direct marketing purposes without having to give any reason (although BetterBusiness undertakes not to pass on this data). The Partner can send their requests to the e-mail address
  • The Partner can lodge a complaint with the Belgian Privacy Commission (without prejudice to civil action)

Additional information

This privacy statement was last updated on 21/11/2023 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.

In this privacy statement, we explain what we do with the data we obtain about you via We recommend you carefully read this statement. In our processing we comply with the requirements of privacy legislation. That means, among other things, that:

  • we clearly state the purposes for which we process personal data. We do this by means of this privacy statement;
  • we aim to limit our collection of personal data to only the personal data required for legitimate purposes;
  • we first request your explicit consent to process your personal data in cases requiring your consent;
  • we take appropriate security measures to protect your personal data and also require this from parties that process personal data on our behalf;
  • we respect your right to access your personal data or have it corrected or deleted, at your request.

If you have any questions, or want to know exactly what data we keep of you, please contact us.

1. Purpose, data and retention period

We may collect or receive personal information for a number of purposes connected with our business operations which may include the following: (click to expand)

2. Cookies

Our website uses cookies. For more information about cookies, please refer to our Cookie Policy

3. Disclosure practices

We disclose personal information if we are required by law or by a court order, in response to a law enforcement agency, to the extent permitted under other provisions of law, to provide information, or for an investigation on a matter related to public safety.

If our website or organisation is taken over, sold, or involved in a merger or acquisition, your details may be disclosed to our advisers and any prospective purchasers and will be passed on to the new owners.

We have concluded a data Processing Agreement with Google.

Google may not use the data for any other Google services.

4. Security

We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorized access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.

5. Third-party websites

This privacy statement does not apply to third-party websites connected by links on our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend you read the privacy statements of these websites prior to making use of these websites.

6. Amendments to this privacy statement

We reserve the right to make amendments to this privacy statement. It is recommended that you consult this privacy statement regularly in order to be aware of any changes. In addition, we will actively inform you wherever possible.

7. Accessing and modifying your data

If you have any questions or want to know which personal data we have about you, please contact us. You can contact us by using the information below. You have the following rights:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

Please make sure to always clearly state who you are, so that we can be certain that we do not modify or delete any data of the wrong person.

8. Submitting a complaint

If you are not satisfied with the way in which we handle (a complaint about) the processing of your personal data, you have the right to submit a complaint to the Data Protection Authority.

9. Contact details

Better Business
Rue des Tanneurs 58, 1000 Bruxelles
Phone number: ‭0032 486 10 24 40‬