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OurVision and OurMission

#KeepGettingBetter

Our mission is to give SMEs the ability to sustain an inclusive, equitable and regenerative business model.

BetterBusiness envisions our collaborative efforts as the driving force behind achieving the Sustainable Development Goals.

We aim to embody these values :

Enthusiasm
Celebrate all best practices and positive impacts of our clients to strengthen them.

Authenticity
Courageously pose the right questions and address them efficiently.

OurExpertise

— THE 5 AREAS OF IMPACT

CSR can be understood as the responsibility companies assume for the effects their decisions and activities have on society and the environment.

In order to guide you in your approach, we have divided Corporate Social Responsibility into 5 areas of impact that encompass the 3 pillars of CSR: the social pillar, the environmental pillar and the economic pillar.

The result is an analysis of your company’s performance in accordance with environmental, social and governance (ESG) criteria that will provide an extra-financial analysis of your company.

GOVERNANCE

Transparency in communication, mode of participation, composition.

GOVERNANCE

How inclusive is your governance model?

EMPLOYEES

Financial security, well-being, career development, commitment, employee satisfaction...

EMPLOYEES

How mature is your HR model?

COMMUNITY

Diversity, equity and inclusion, economic impact, civic engagement, charity and supply chain management.

COMMUNITY

How much do you take your stakeholders into consideration?

ENVIRONMENT

Management of your resources, carbon footprint, environmental and health impact.

ENVIRONMENT

Management of your resources, carbon footprint, environmental and health impact.

Clients

Quality of your products and services, ethical marketing, data privacy and security.

CLIENTS

What client management policy do you have in place?

OurClients

— THEY PUT THEIR TRUST IN US

BetterBusiness is all about interdependence. Our clients are our partners: when we share our knowledge and solutions with them, we in turn learn from their challenges and good practice. We can pass on this good practice to others. This creates a powerful virtuous circle.

BetterBusiness prides itself on offering specific, tailored solutions; its support is highly qualified and operational.

Our values – identified by our partners – include excellence, enthusiasm, transparency and commitment.

Our clients come from all sectors: real estate, consultancy, equipment, insurance, finance, etc.

OurTeam

— WE GO FURTHER TOGETHER

Ronak AHMADLOO
Board Advisor

Catherine DEBATTY
Impact Expert

Eliane DUPRET
CEO, Head of Consultancy

Pauline FRANKEN
Impact Consultant

Lucas LEFEVRE
Impact Consultant

Elise LEKANE 
Impact Manager Wallonie

Geoffroy LYCOPS
Co-CEO, Head of Product

Why not you?

We are looking for interns and experts who want to take an active part in a mission-driven company like BetterBusiness. See our “diversity and inclusion” charter.

OurEcosystem

— A STRONG NETWORK
We believe that having the right people and building an inspiring and demanding network around us is of the utmost importance.

These NGOs and associations are our benchmarks:

Our sustainable developmentgoals

— OUR TARGETS

BetterBusiness is responding to the United Nations’ call to action to promote prosperity while protecting the planet. Among the 17 goals and 169 targets, we have identified goals 4, 8, 10, 12 and 13 as our main contributors.

Goals 8.4. and 4.7.
Our mission is to support an inclusive, equitable and regenerative economic model.

BetterBusiness’ specific commitments

We make a specific commitment to start-ups and SMEs through the ShiftingPact® label, with the aim of encouraging them to launch a sustainable growth strategy and increase their resources.

We are committed to systematically sharing our knowledge and best practices in the field of diversity and inclusion, in particular through our Diversité & Inclusion® Label.

We are committed to raising awareness and informing all employees of our customers & partners about the various aspects of sustainable development, in order to create, implement and develop a sustainability strategy at the heart of the SME business model, in particular through the B Corp® tool.

We are committed to strengthening the resilience of SMEs and increasing their ability to adapt to climate-related hazards and natural disasters through our Bilan carbone® expertise.